We have decided to do an "Ibizan" take on Alice in Wonderland for the video. It wont follow the precise story of Alice in Wonderland but will include certain elements.
The video will begin with a girl in bed, it will be black and white and we will use a range of close ups and cut ins for the beginning sequence. The music will start and the girl will wake up, she walks to her bedroom door to see where the sound is coming from. As she opens the door colour will resume in the video and there will be a white rabbit standing opposite her. On the words "Silly string" the white rabbit will spray the girl with Silly String and run down the stairs. The girl will go to follow the rabbit but as she takes her first step out the door a cat will walk out of the door facing walking a dog on a lead. The cat will go down stairs and then the girl follows. Upon arriving downstairs she goes to living room finding a rave happening in her house. There will be numerous characters lying around/ dancing including; A Caterpillar, Police officers, Two Dinosaurs, a Badger, a flower. The girl will involve herself in the dancing and become more and more under the influence. She then ends up in the kitchen, has an argument with a fridge mistaking it for a waitress and then hands a bottle of alcohol to a passed out person outside. When she is outside she sees the rabbit again and chases him down, when she catches the rabbit she beats him up and escapes back to the party. Eventually ending in her climbing back into bed as if the entire thing was just a dream.
When looking at previous Fatboy Slim videos I found they were quite niche and were concept based.
His most famous music video is "Weapon of choice". It features Christopher Walken in an office building just dancing. There's no real narrative and has humorous themes. This video is directed by Spike Jonze, who has directed Slims more notorious videos including"Praise you" and "The Rockafeller Skank"
("Praise you"-Directed by Spike Jonze)
The videos have a kind of "home video" feel to them and this is what makes them niche and unique.
The video's all have the key theme of just letting go, doing stuff which is considered unusual for mainstream society. They are also performance based in a way that focuses on a concept. The main concept being "letting go"
In terms of camera techniques we have decided on a few key visual styles. In the dance scenes there will be a lot of low angle shots and mid shots. This is to replicate a drunken atmosphere. For the lyrics "Eat Sleep Rave Repeat" we will do close ups of different peoples mouths saying those words except for the word "Repeat" which will have the rabbit doing a repeat sign.
In the scene "On the phone" the girl will be sat on the floor out of shot, there will be a slow pan right so she comes in to view, as the conversation ends the pan should be just long enough so she puts the phone down as she is out of shot.
The video will cut to the beat in certain points (the main being the "Eat, sleep, rave, repeat"). Editing techniques we will use are Fade to Blacks, Ghosting, Anchorage and Blurs/Sharpen.
The equipment we use to film will be basic. We will use a Canon DSLR to film and a tripod. The hardest equipment to get will be lighting. We will use an LED that is fixed on a pole for flooding. But this will have a coloured gel over it to give the lighting a more night club effect. We will also use gels to cover all over artificial light. As the shoot is more night time based we will also use the LED to fix on top of the camera but with no gel for outside shooting.
There are quite a few props needed for this shoot. In terms of costume we will need face masks, outfits, hats and face paint. This is all easy acquired from local shops and online shopping. We will also need cakes that say "Eat Me" but this we can make ourselves. A bottle of alcohol is needed for one scene but we will get a bottle that implies alcohol with no name on it for copyright purposes. Other props include Silly String, White powder and a cane.
This will all be filmed on one location at an unchosen house. This way we have no outside safety issues and more can be done with the environment.
Actors for this have already been chosen and so far we have 9 in total. We have also organised contingency plans if these fail. Concluding to a total of 14 actors (9 needed/ 5 understudies) The age range of the actors is all similar as this reflects the target audience of the video.
The target audience of this video is 16-30, male and female and in the C1 - E social class groups. This is because the video reflects that of the type of person more likely to go on a clubbing holiday (club 18-30 etc.) and experiences the dance culture. Also the message of the song "Eat, Sleep, Rave, Repeat" is one that is more aimed at the clubbing audience. There is a possibility of older groups enjoying this as the Fatboy Slim is 50 and has been around for a while so has gained generations of fans.
This also affects the distribution of the video. Due to the age of the audience it is more likely that you will see this video on Youtube and channels such as MTV Dance or DanceNation. The original song has 3,300,732 views with 15,216 shares on social media (Correct as of 20/1/2014) This shows the major distribution platform for this song is online.
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